Lawal’s Farewell: An Advertising Icon Laid to Rest

A Legacy of Influence: Farewell to Advertising Pioneer Jimoh Lawal

Lagos, Nigeria – The advertising industry and the wider community are preparing to bid a final farewell to Jimoh Lawal, a towering figure whose innovative contributions significantly reshaped Nigeria’s out-of-home advertising landscape. A memorial and final burial ceremony is scheduled to take place in Lagos on Friday, marking the end of an era for many who knew and admired his work and character.

Lawal passed away on February 16, 2026, at the age of 85. His initial burial, conducted according to Islamic rites, took place the following day. The commemorative ceremony will be held at the LTV 8 Blue Roof in Agidingbi, Lagos, commencing at 11 a.m., offering friends, family, and colleagues an opportunity to celebrate his remarkable life and enduring legacy.

A Transformative Career in Advertising

Widely regarded as one of Nigeria’s most influential out-of-home advertising practitioners, Jimoh Lawal’s impact on the industry is undeniable. His career trajectory was one of dedication, foresight, and a keen understanding of the evolving advertising space.

Born on June 15, 1943, in Pataleri Village, Wasimi, Ogun State, Lawal’s early life in Lagos saw him embark on a path that would eventually lead him to the forefront of a dynamic industry. He initially honed his skills as a carpenter, completing his apprenticeship in 1960. This foundational experience in craftsmanship likely instilled in him a meticulous attention to detail and a practical approach that would serve him well in his subsequent ventures.

His transition into the advertising world began at West African Publicity Limited. Here, he played a crucial role in the technical operations of the company. His responsibilities included the intricate process of billboard construction and the strategic acquisition of sites across major Nigerian cities. This hands-on experience provided him with an intimate understanding of the logistical and creative challenges inherent in outdoor advertising, allowing him to develop innovative solutions and establish robust operational frameworks.

Lawal’s influence extended beyond mere technical execution. He was instrumental in shaping the visual and strategic presence of brands in public spaces, contributing to the growth and professionalization of the out-of-home advertising sector in Nigeria. His work laid the groundwork for many of the advertising practices that are commonplace today.

Beyond Business: A Life of Partnership and Devotion

Jimoh Lawal’s life was not solely defined by his professional achievements. He cultivated deep and meaningful relationships that extended far beyond the boardroom. His partnership with Olasode was a testament to a lifelong bond that transcended business interests, blossoming into collaborative efforts in various ventures and significant contributions to community development initiatives. This enduring partnership highlights his capacity for loyalty, collaboration, and shared vision.

A devout Muslim, Lawal’s spiritual life was a cornerstone of his identity. He fulfilled his religious obligations by performing the Holy Pilgrimage, a significant spiritual journey, in 1981. His commitment to his faith was further recognized through his holding of esteemed religious titles, including Asiwaju Adeen of the Mafoluku Central Mosque, underscoring his dedication to his faith community and its welfare.

A Man of Principle and Compassion

Those who knew Jimoh Lawal remember him not only for his professional acumen but also for his personal qualities. He is consistently described as a humble, principled, and compassionate individual. These attributes were evident in his interactions and his approach to both his professional and personal life. His contributions were not confined to the advertising industry; they also significantly impacted the religious sphere and the development of his community.

His legacy is one of a man who excelled in his chosen field, built strong relationships, and lived a life guided by faith and a commitment to the betterment of society. As the industry and his loved ones gather to commemorate his life, Jimoh Lawal will be remembered as a visionary leader, a devoted family man, and a pillar of his community. His passing leaves a void, but his indelible mark on Nigeria’s advertising landscape and the lives he touched will continue to inspire for generations to come.